The importance of 'eating your own dogfood'

Profile picture of Niko Vijayaratnam
By Niko Vijayaratnam
What our publishing tools look like - in the near future, we aim to open these up to other publishers to use!
Image caption What our publishing tools look like - in the near future, we aim to open these up to other publishers to use!

The story of how we've built our own publishing stack

"The truth: If you’re in digital publishing, you can’t truly own the digital experience without owning the software." (David Smooke - Hackernoon in Product Hunt)

Like David, the founder of Hackernoon, we believe it's important to have a robust publishing stack on which to build a media company. We also believe in the concept of 'dogfooding' and believe there is a need in the market for access to simple yet effective publishing tools. It's crazy to think this is the case 30 years after Blogger, yet it is.

With this in mind, we created our own publishing stack and like good Product folk, we imagined what a marketing message for such a stack might look like before we built it - here it is:

We're excited to be using it ourselves on this site. Like all early products, it's in need of further development but we hope to offer access to other publishers in the near future to drive an additional revenue stream for our fledgling company

Watch this space for more updates. If you're interested in learning more about what we're doing, please feel free to reach out to niko@authored.io

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